Abstract:

"How Much Time Have We Got?" is an important presentation for: -Brands who want more of consumers' time but aren't sure how to get it; -Research practitioners who want to go from lots of data to a punchy deliverable, building key stats and analysis into a powerful story that engages stakeholders and sees the findings put into action; -Anyone with an interest in people, what they do and what their typical day looks like in terms of behaviours, needs, impulses and habits. The presentation is based on an innovative study by Channel 4 and Tapestry which is shaping the future direction and strategy for All 4 (Channel 4's TV player).