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Research papers

An experiment of copy-testing for posters

Research in the area of postering seems to have been somewhat neglected, although this medium is of unquestionable importance. Its very special characteristics, in fact, format as well as placement, content, and method of acting have always made...

Catalogue: ESOMAR Congress 1966
Author: Nicolas Lebeuf
September 1, 1966
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Citation

Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters


Research papers

The Marsan method of research into new products

The future of any industrial firm depends mainly on its development policy. Management is fully aware of this fact today, and this is why those responsible for laying down policy devote so much attention to research both to discover new uses for...

Catalogue: ESOMAR Congress 1966
Author: Raoul Laffy
September 1, 1966
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Citation

Laffy, R. (1966a, September 01). The Marsan method of research into new products. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-marsan-method-of-research-into-new-products


Research papers

Market research to develop Nescafé "new" And Nescafé "gold"(German)

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966
Author: Gregor Pohl
September 1, 1966
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Citation

Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-


Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model

The model described here is intended to predict the effect of an advertising campaign on the breakdown of a market between brands. It applies to mass consumption repeat purchase products whose sales are strongly influenced by advertising and it is...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
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Citation

Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/measuring-the-competitive-effect-of-advertising-on-buying-behaviour-with-the-marketing-match-model


Research papers

Sources of bias in sensory evaluations as applied to food and beverages

The paper deals with two broad areas of bias in the preconceptions of the respondent and the preconceptions of the researcher. In relation to the former the specific areas of bias dealt with are: A. the motivation of the respondent; B. the...

Catalogue: ESOMAR Congress 1966
Authors: A. Kondos, Charles W. Clunies-Ross
September 1, 1966
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Citation

Kondos and Clunies-Ross (1966a, September 01). Sources of bias in sensory evaluations as applied to food and beverages. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/sources-of-bias-in-sensory-evaluations-as-applied-to-food-and-beverages


Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French)

The model described here is intended to predict the effect of an advertising campaign on the breakdown of a market between brands. It applies to mass consumption repeat purchase products whose sales are strongly influenced by advertising and it is...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
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Citation

Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/measuring-the-competitive-effect-of-advertising-on-buying-behaviour-with-the-marketing-match-model-french-


Research papers

The re-launch of a relaxant in Italy (Italian)

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the...

Catalogue: ESOMAR Congress 1966
Author: Emilio Plate
September 1, 1966
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Citation

Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy (Italian). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy-italian-


Research papers

Are business executives truly interested in market research findings?

It is certainly a vital question to ask, whether business executives are really interested in the outcome of the research projects they commission; and yet this question is seldom if ever raised among market researchers. Is it perhaps that...

Catalogue: ESOMAR Congress 1966
Author: Coen C. J. de Koning
September 1, 1966
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Citation

de Koning, C. C. (1966a, September 01). Are business executives truly interested in market research findings?. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/are-business-executives-truly-interested-in-market-research-findings-


Research papers

Construction of a marketing model based on consumer habits and attitudes (German)

We have made an attempt of producing a marketing model, which arranges the brand and product selection according to the requirement development of the consumer. Thus you would have an instrument, which would bring the maximum appeal to the consumer...

Catalogue: ESOMAR Congress 1966
Author: Herbert Steiner
September 1, 1966
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Citation

Steiner, H. (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes (German). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/construction-of-a-marketing-model-based-on-consumer-habits-and-attitudes-german-