Abstract:
We have made an attempt of producing a marketing model, which arranges the brand and product selection according to the requirement development of the consumer. Thus you would have an instrument, which would bring the maximum appeal to the consumer re-brands and products in order to place them in the wanted position.
This could also be of interest:
Research Papers
Construction of a marketing model based on consumer habits and attitudes
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Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
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