Resources Library by ANA

Typology of the marketing strategy in the perfume industry

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Alain Charrueau

June 15, 1989

Life-style of the elderly in Austria (German)

Partial results of a comprehensive life-style study are presented here. The subsample of 50-to-75-year olds (n=1.500) was subjected to a cluster analysis with the help of 28 variables. Two of the five resulting clusters characteristically...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Rudolf Bretschneider

Company: GfK

June 15, 1989

Measurement of consumer perception and evaluation of odours as an aid to perfume selection

The physiological and psychological processes involved in odour perception are still not properly understood. It is not surprising therefore that researchers can experience difficulties when conducting consumer research for perfume development...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Hugh Bain

June 15, 1989

The over 50's

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Olivier Geradon de Vera

June 15, 1989

The successful aiming of communication at the new generation of retirees

"NOTRE TEMPS" came into the world twenty years ago... in May 1968! Today's generation of retirees has nothing in common with that of 1968. Yet many of the economic decision-makers of 1988 when they speak of today's retirees, evoke memories of their...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Gilles de Courtivron

June 15, 1989

The use of life-style research for the analysis of eating habits in Austria (German)

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4 persons. Therefore it becomes possible to analyse far reaching...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Gunda Plasser

June 15, 1989

Stimulating creativity and communicating consumer opportunities to the perfumer

This paper outlines how the Sandpiper Database and Fragrance Evaluation System can be utilised to assist the marketer and perfumer in understanding consumer preference for fragrances internationally and in creating distinctive fragrances with high...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: V. L. Cooke

June 15, 1989

Cultural lag at Sweden's workplaces

In the early decades of this century it was not uncommon for someone to be worn out by 50 after a lifetime of hard labor. The notion that the age of 50 is a marker separating the productive from the less productive worker lingers on in many quarters...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Greta Frankel

Company: KANTAR TNS Malaysia

June 15, 1989

Customer databank systems: Principles for making today's retail service offer a matter of organisation

Three principles, drawn from several hundred experiments on positioning service businesses, help to summarise why a customer databank system assists the retailer in the continuity of organisation-wide strategic planning. Principle 1 : In marketing a...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Authors: Oscar Schneersohn, Chris Macrae

April 24, 1989