Resources Library by ANA

Fragrance choice and perceptual mapping

This paper describes the importance of taste and flavour preference to the basic acceptability of a wide range of consumer products, and outlines why reasons for preference are not often well communicated from the consumer to the producer. It...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Ivor Shalofsky

June 15, 1989

The ten C's

For some years now, people have been studying the trends underlying the changes taking place in today's society and developing what has become a real research technique: "socio- trends analysis". A number of studies have been carried out rising this...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Vanni Codeluppi, Daniel Weber

Company: RISC International (Europe) SA

June 15, 1989

Using the extend Fishbein model to develop a marketing strategy in the mineral water market

This paper considers the value of understanding people’s attitudes towards mineral water. Its concern is to assess whether behavioural intentions can be predicted from the Extended Fishbein Model and to explore the ways in which the components...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Leslie de Chernatony, Simon Knox

June 15, 1989

Show me my freedom

This paper examines the origins of and changes in current attitudes of 55 to 65-year- olds, in Belgium today. The research provides an insight into the language, both verbal and symbolic, which should or should not be used when communicating with the...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Lucienne Hellebosch

Company: GATES Marketing Research & Consultancy nv/sa

June 15, 1989

Optimising flavours and fragrances for international markets

Flavours and fragrances are important ingredients in a large range of consumable products. If such products are to be successful, it is important that these aspects are not only optimised sensorially for different segments of the international...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Anthony A. Williams

June 15, 1989

How the career of the golden age generation will change German society

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Annette Niederfranke

June 15, 1989

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989

Author: Hans L. Zetterberg

June 15, 1989

Private sector housing for the very elderly?

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Geneviève Ville

Company: BVA Group

June 15, 1989

Segmentation by lifestyle of the consumers in Barcelona's metropolitan area

In the present paper the main findings from a study done in Barcelona's Metropolitan Area are presented with the purpose of determining the most important existing segments by lifestyles and the implications of these styles in the future of...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Authors: Guillermo Cisneros, Lluis Martinez-Ribes

June 15, 1989