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Videos

Insights 2020 (Spanish)

Millward Brown Vermeer, ESOMAR, The Advertising Research Foundation (ARF), Kantar, and Korn Ferry have formed a partnership to lead Insights2020 Driving Customer-Centric Growth, a global marketing thought leadership initiative focused on aligning...

Catalogue: Latin America 2016: Research Renovation
Author: Fernando Alvarez Kuri
Company: Kantar
June 15, 2016
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Citation

Kuri, F. A. (2016a, June 15). Insights 2020 (Spanish). ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/insights-2020-spanish-


Videos

Mobile technology (Spanish)

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Author: Armando Mora
Company: Ipsos MRBI
June 15, 2016
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Citation

Mora, A. (2016a, June 15). Mobile technology (Spanish). ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/mobile-technology-spanish-


Videos

ESOMAR breaking news

Some breaking news about the last initiatives in the research industry from Finn Raben, ESOMAR Director General.

Catalogue: Congress 2016: #WOW
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). ESOMAR breaking news. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/esomar-breaking-news


Videos

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW
Author: Alexander Wheatley
Company: Kantar
June 15, 2016
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Citation

Wheatley, A. (2016a, June 15). Head or heart. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/head-or-heart


Videos
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Citation

Raben, F. (2016a, June 15). Ceremony: Best Paper Award and Best Presentation Award @ Big Data World 2016. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/best-paper-award-and-best-presentation-award-big-data-world-2016


Videos

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
October 1, 2015
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Citation

Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/reel-happiness


Videos
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Citation

Kortleven, C. (2015a, September 27). #ImaproudMarketResearcher #ESOMAR . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/-imaproudmarketresearcher-esomar-


Videos

Connecting with women in conservative societies

While there are many theories on high usage of Internet and Social Media amongst women in Saudi Arabia, very few actually examined the practical implications of such usage. Through usage of a customized online platform, we were able to conclusively...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Amit Sahni, Kristin Thrane Hart
Company: FeedBack Market Research
June 15, 2015
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Citation

Sahni and Thrane Hart (2015a, June 15). Connecting with women in conservative societies. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/connecting-with-women-in-conservative-societies


Videos

Cracking the e-shopper code

Consumer and media landscape in the UAE is changing like never before and technology is paving the way for this smart evolution. Today, consumers are more connected and they experience brands and products from a completely different perspective with...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Fahad Ali, Ravi Shekar
June 15, 2015
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Citation

Ali and Shekar (2015a, June 15). Cracking the e-shopper code. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/cracking-the-e-shopper-code