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Videos

Face off

Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and...

Catalogue: Congress 2017: Visionary
Authors: Madhumita Chakraborty, Mukesh Kumar
December 4, 2017
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Citation

Chakraborty and Kumar (2017a, December 04). Face off. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/face-off


Videos

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Alex Tu, Jeff Tsui
Company: Kantar
December 4, 2017
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Citation

Tu and Tsui (2017a, December 04). How can a Chinese manufacturer discover their international customers through integrated methodologies?. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/how-can-a-chinese-manufacturer-discover-their-international-customers-through-integrated-methodologies--9207


Videos

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: April (Fanpan) Zeng, Jennifer Serrano, Pete Cape
Company: Research Now SSI
December 4, 2017
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Citation

Zeng, Serrano and Cape (2017a, December 04). The rules of the game. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/the-rules-of-the-game


Videos

The segmentation revival

This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jason Brownlee, Jon Puleston
Company: Kantar
December 4, 2017
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Citation

Brownlee and Puleston (2017a, December 04). The segmentation revival. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/the-segmentation-revival


Videos

Sonification

Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the...

Catalogue: Asia Pacific 2017: Discoveries
Author: Noriko Nakano
December 4, 2017
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Citation

Nakano, N. (2017a, December 04). Sonification. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/sonification-9214


Videos

The mutation of research

A call to action to address research mutation.

Catalogue: Congress 2017: Visionary
Author: Anneke Quinn-de Jong
December 4, 2017
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Citation

Quinn-de Jong, A. (2017a, December 04). The mutation of research. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/the-mutation-of-research


Videos

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Geeta R. Lobo, Roland Leung
Company: GfK
December 4, 2017
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Citation

Lobo and Leung (2017a, December 04). Harnessing the power of voice. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice-9206


Videos

The challenges that the Chinese market brings to the auto financing company

An insight into some of the business challenges that we have encountered in trying to develop a rapidly growing Auto Financing Company in China, particularly in an environment of increasing legislative compliance and a changing customer demographic.

Catalogue: Asia Pacific 2017: Discoveries
Author: Brian Williams
December 4, 2017
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Citation

Williams, B. (2017a, December 04). The challenges that the Chinese market brings to the auto financing company. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/the-challenges-that-the-chinese-market-brings-to-the-auto-financing-company


Videos

Gender bias in brands and business

Businesses and brands have an opportunity to grow market share by better meeting the need of both genders. However, it can be challenging to identify the opportunities when gender bias, particularly unconscious gender bias, obscures them. This paper...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Amy Fridlund, Nikki Feld
Company: KANTAR TNS Malaysia
December 4, 2017
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Citation

Fridlund and Feld (2017a, December 04). Gender bias in brands and business. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/gender-bias-in-brands-and-business-9205