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Face off

Date of publication: December 4, 2017

Catalogue: Congress 2017: Visionary

Authors: Madhumita Chakraborty, Mukesh Kumar

Abstract:

Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and prejudices) on marketing and research.

Madhumita Chakraborty

Author

This is a long description of some author details.

Mukesh Kumar

Author

This is a long description of some author details.

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Research Papers

An exercise in trade-off

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: John R. Lawford

 

September 1, 1976

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Citation

Lawford, J. R. (1976a, September 01). An exercise in trade-off. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/an-exercise-in-trade-off


Research Papers

Brand/price trade-off

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Rory P. Morgan

 

October 26, 1987

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Citation

Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/brand-price-trade-off-


Research Papers

Computer assisted interviewing in a face to face situation

Catalogue: ESOMAR Congress 1987

Authors: Robbert D. W. Baden, Elzo M. Boerema, Emiel P. M. Bon

Company: NIPO

September 1, 1987

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Citation

Baden, Boerema and Bon (1987a, September 01). Computer assisted interviewing in a face to face situation. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/computer-assisted-interviewing-in-a-face-to-face-situation


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Chakraborty and Kumar (2017a, December 04). Face off. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/computer-assisted-interviewing-in-a-face-to-face-situation