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Face off

Date of publication: December 4, 2017

Catalogue: Congress 2017: Visionary

Authors: Madhumita Chakraborty, Mukesh Kumar

Abstract:

Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and prejudices) on marketing and research.

Madhumita Chakraborty

Author

This is a long description of some author details.

Mukesh Kumar

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Chakraborty and Kumar (2017a, December 04). Face off. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/face-off