Resources Library by ANA

Posters

This research, which was claimed to be the first systematic attempt at poster audience measurement anywhere in the world, was based upon attention values, or audience recall. This was an attempt to measure the actual audience for posters rather than...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Authors: Don Leach, Michael St. C. Hannah

June 15, 1980

Evaluation

Introductory paragraph to "Evaluation" section of the book "Market researchers look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

June 15, 1980

Forsys/Mavis And Market/E.I.S. forecasting-oriented information systems for use on the operational and strategic levels of decision making

The paper gives a brief outline of information demands in practical marketing with special emphasis on forecasting. It describes the different needs for information according to the forecasting horizon and the position on the scale between fast,...

Catalogue: Seminar 1980: Information Systems In Action

Author: Johannes M. Becher

June 15, 1980

Retail information management systems

The retailing sector because of its unique characteristics and its environment is in great need of information. This need is greater as the risk is greater. Small retailers are facing greater risks and, therefore, their need for information is also...

Catalogue: Seminar 1980: Information Systems In Action

Author: Coskun Samli

June 15, 1980

A comparative analysis of voting and voters in Germany and the United Kingdom

The objective of this paper is to investigate what can be learnt about comparative politics from an examination of public opinion poll data across country. The two countries selected are Germany and Britain: and the data compared is mainly taken from...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: John Clemens, Kurt Galler

Company: Marplan Forschungsgesellschaft mbH

June 15, 1980

Qualitative readership research

The term ‘qualitative’ can cover a wide range of aspects that go beyond average issue readership, and which are relevant to the planning of advertising schedules.

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Liliana Denon

June 15, 1980

The years of experience with a dialogue marketing information system in action within the German Unilever

In 1977 I installed the EXPRESS Market Research Information Service at UNION Deutsche Lebensmittelwerke OmbH, a Unilever subsidiary. This paper discusses the value placed by the management on the system, after two years' experience of the system and...

Catalogue: Seminar 1980: Information Systems In Action

Author: Werner Röske

June 15, 1980

Using market research in campaign planning

This brief "compte rendu" shows us how little has changed in over thirty years. Its first sentence must have been repeated in different ways in every country and in every succeeding year: because advertising costs are particularly high, even greater...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Pierre Devrient

June 15, 1980

Using panel data to evaluate the consequences of promotions

This paper discusses how Information Systems can support marketing decision making in the promotional area. We deal mainly with the use of Consumer Panel data, although reference is also made to the integration of other data sources - sales and store...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: David Zeitlin, Christopher J. Melbourne

June 15, 1980