Back

Evaluation

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

Abstract:

Introductory paragraph to "Evaluation" section of the book "Market researchers look at advertising".

ESOMAR B.V.

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Program quality evaluation

Catalogue: WM3 2007

Authors: Heung Chul Lee, Dong Hoon Ma, Tae Kyung Lee

 

June 3, 2007

×

Citation

Lee, Ma and Lee (2007a, June 03). Program quality evaluation. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/program-quality-evaluation


Research Papers

Evaluation process models

Catalogue: Seminar 1975: Market Modelling

Author: Willem Frederik van Raaij

 

June 1, 1975

×

Citation

van Raaij, W. F. (1975a, June 01). Evaluation process models. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/evaluation-process-models


Research Papers

Brand evaluation

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Authors: Howard Barrett, Nick P. Bertolotti

 

June 15, 1992

×

Citation

Barrett and Bertolotti (1992a, June 15). Brand evaluation. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/brand-evaluation


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

B.V., E. (1980a, June 15). Evaluation . ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/brand-evaluation