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Evaluation

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

Abstract:

Introductory paragraph to "Evaluation" section of the book "Market researchers look at advertising".

ESOMAR B.V.

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Research Papers

Program quality evaluation

Catalogue: WM3 2007

Authors: Heung Chul Lee, Dong Hoon Ma, Tae Kyung Lee

 

June 3, 2007

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Citation

Lee, Ma and Lee (2007a, June 03). Program quality evaluation. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/program-quality-evaluation


Research Papers

Evaluation process models

Catalogue: Seminar 1975: Market Modelling

Author: Willem Frederik van Raaij

 

June 1, 1975

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Citation

van Raaij, W. F. (1975a, June 01). Evaluation process models. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/evaluation-process-models


Research Papers

Brand evaluation

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Authors: Howard Barrett, Nick P. Bertolotti

 

June 15, 1992

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Citation

Barrett and Bertolotti (1992a, June 15). Brand evaluation. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/brand-evaluation


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (1980a, June 15). Evaluation . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/brand-evaluation