Abstract:
The term âqualitativeâ can cover a wide range of aspects that go beyond average issue readership, and which are relevant to the planning of advertising schedules.
This could also be of interest:
Research Papers
The use of panels in readership research
Catalogue: Seminar 1986: New Developments In Media Research
Authors: Roger Beeson, Dick Dodson, James Rothman
 
June 15, 1986
Research Papers
Readership diary panels
Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: James Rothman
 
June 15, 1980
Research Papers
Readership surveys in business markets
Catalogue: Seminar 1986: New Developments In Media Research
Author: Erhard Meier
 
June 15, 1986
