The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: - How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? - What are the resilient behaviours? What has not changed? - Which are the new consumer expectations towards companies nowadays?Agenda of the day:Welcome: Alina Serbanica, SORMA President and ESOMAR representative for Romania Introduction: We all communicate but few establish relationships. Is "Simple but memorable communication is a real art" still relevant?- Loredana Iacob, Moderator and Session Chair Searching for the right balance between old and new in communication. How can brands remain familiar while forced into renewal in uncertain times- Veronica Ungureanu, Creative Excellence Leader, Ipsos Romania, presentation language: Romanian Tune in to roar out- Andra Constantinescu, Creative Domain Lead, Insights Division, Kantar, presentation language: Romanian Marketing after COVID. Next 12 months!- Victor Rotariu, Head of Strategy, Insights, Content, WaveMaker, GroupM, presentation language: Romanian Panel discussion (Romanian): What are the challenges of brands but also of market research agencies to adapt to The New Rules of Advertising and Branding in the post-Covid era?
The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: - How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? - What are the resilient behaviours? What has not changed? - Which are the new consumer expectations towards companies nowadays?Agenda of the day: Welcome: Alina Serbanica, SORMA President and ESOMAR representative for Romania Introduction: Forced into introspection: how what has changed inside does impact our behaviour outside- Roxana Baciu, MEDNET, Moderator and Session Chair How Normal is The New Normal?- Ioana Bobe, Senior Qualitative Researcher, ISRA Center, presentation language: Romanian The Consumer Stress Score- ROCK-ing back after the big "O"?- Denisa Apreutesei, Head of Qualitative Research and Andrei Elvadeanu, Head of Market Strategy, iSense Solutions, presentation language: Romanian What to Expect? Peek into the future by looking at people's plans for using financial products- Ioan Simu, General Manager, Mercury Research, presentation language: Romanian Panel discussion (Romanian): What's the distance between what we feel, say and do? Are changes here to stay? Or it's just a spot reaction to fear?
The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: - How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? - What are the resilient behaviours? What has not changed? - Which are the new consumer expectations towards companies nowadays?Agenda of the day: Welcome: Alina Serbanica, SORMA President and ESOMAR Representative for Romania Introduction: A Radiography of Life in the Time of Covid- Oana Rengle, Moderator and Session Chair A Shopping Basket Radiography during the Pandemic- Bogdana Gheorghe, Managing Director and Gabriela Carstoiu, Business Insights Manager, Retail Zoom Romania, presentation language: Romanian DIGITAL ®EVOLUTION during the Pandemic- Julien Zidaru, Managing Partner, Exact Business Solutions, presentation language: Romanian The aliens have landed!- Siamack Salari, Research Fellow, Kings College London & Founder, Everyday lives Ltd., presentation language: English Panel discussion (English): The future: what will stick & what will change? How can the data and insights collected during the Spring of 2020 help us imagine the future?
Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress theme.We have selected 3 of the best-rated presentations, which we will rerun in a webinar bringing you the ESOMAR content and experience at the comfort of your own desk, office or home.Our Best-of-ESOMAR selection:The state of MRX by Ray PointerA recap of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are.Hello, I'm Alexa. I'm conducting a survey by Ennio ArmatoNot wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. This presentation highlights the role of PA in market research.Using Technology to Drive Commercial Opportunities at F1 Races? by Matt RobertsInsight from sensor technology used at F1 to measure fan engagement and commercial opportunities
Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have crossed paths with these consulting behemoths and may have even lost a competitive RFP to them. How can this be, given that consulting firms have much less research expertise and cost significantly more than both internal projects and MR firms? In this webinar, Alex Gelman, mTab's CEO and former McKinsey consultant, answers these questions and shares five key consulting skills that researchers must develop to ensure that they, not consultants, have a seat at the executive table.
Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's, Allstate and Tyson as they seek to innovate in new ways.
Reading articles about market research and listening to what research buyers tell us they need, there continues to be a hunger for research to: 1. Capture authentic emotion 2. Deliver actionable diagnostic insight 3. Inspire the confidence to act with robust findings. MM-Eye has created a hybrid qual-quant research technique that does all 3: 1. Collecting emotionally rich qual data at scale 2. Converting it into quant data 3. Using a next-gen AI-powered text analytic approach we have custom designed for market research. It is called ThoughtScape and we would like to share our approach and the learnings we have gained along the way. ThoughtScape is theoretically robust, being grounded in the latest neuroscience understanding of how the brain works. It is also backed up by a decade of use, having been the core of the global brand research we undertake for Jaguar Land Rover. And to illustrate the unique insight ThoughtScape delivers we've conducted a demonstration study. The topic we have chosen is airline brands and the study directly contrasts two matched samples; one using traditional survey approaches, the other including ThoughtScape. And we'd like to share these results to demonstrate the proof of concept.
So, your company is an ESOMAR Corporate member and you are either a designated member or would like to become one, but what does ESOMAR membership entail? What are your benefits and how do you access them? Angela, Sandi, Olga and Steliana make up the Member Relations Team and are available to answer all of your questions! Join us in this short session to see how the membership platform works and meet the team that is here to help!