Resources Library by ANA

The search for knowledge

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Company: Kantar TNS

Date: September 1, 1998

Author: Stephan Buck

Brands, retailers and consumers

Catalogue: ESOMAR Congress 1997: Learning From The Future

Company: Kantar

Date: September 1, 1997

Authors: Judith Passingham, Stephan Buck

The growing strength of the retailer and the effects on FMCG brand manufacturers

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Company: Kantar

Date: June 15, 1995

Authors: Stephan Buck, Richard Piper

Marketing to an ageing population

Catalogue: Seminar 1989: The Untapped Gold Mine

Date: June 15, 1989

Authors: Stephan Buck, John Gabriel

Single source data

Catalogue: Seminar 1986: New Developments In Media Research

Date: June 15, 1986

Author: Stephan Buck

The future of television audience measurement in Europe

Catalogue: Seminar 1982: Improving Media Research

Date: June 15, 1982

Author: Stephan Buck

Operating effective panels for TV audience measurement

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Date: June 15, 1973

Author: Stephan Buck

The interviewers' role with new methods of data collection

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Date: June 15, 1972

Authors: Stephan Buck, J. G. Boggis

Measuring the effects of promotion on sales in theory and practice

Catalogue: Seminar 1978: The Business Of Advertising

Date: June 15, 1970

Authors: Stephan Buck, Jeffrey H. Frankel

Consistency of purchasing and television viewing behaviour optimum periods for study

Catalogue: ESOMAR Congress 1968

Date: June 15, 1968

Authors: Michael J. West, Stephan Buck

A new look at old data

Catalogue: ESOMAR Congress 1966

Date: September 1, 1966

Author: Stephan Buck