Author: "Stephen Factor

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Research papers

If only life was so simple!

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Company: Burke, Inc.
Date: June 15, 1991
Authors: Stephen Factor, Gilles Hustaix

Research papers

Recall and persuasion

Catalogue: Seminar 1988: International Marketing Reserarch
Company: Burke, Inc.
Date: June 15, 1988
Authors: Patrick G. M. Standen, Stephen Factor

Research papers

Forecasting the sales impact of new product improvement

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Company: Burke, Inc.
Date: October 26, 1987
Authors: Lynn Y.S. Lin, Stephen Factor