Author: "Stephen P. Needel

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Research papers

Path to purchase

Catalogue: Congress 2015: Revelations
Date: October 1, 2015
Author: Stephen P. Needel

Videos

The path to purchase

Catalogue: Congress 2015: Revelations
Date: June 15, 2015
Author: Stephen P. Needel

Research papers

Why Big Data is a small idea…

Catalogue: Congress 2013: Think Big
Date: September 26, 2013
Author: Stephen P. Needel

Videos

Why Big Data is a small idea…

Catalogue: Congress 2013: Think Big
Date: June 15, 2013
Author: Stephen P. Needel

Research papers

Where has all the science gone?

Catalogue: Congress 2008: Frontiers
Date: September 26, 2008
Author: Stephen P. Needel

Research papers

What's the future of category management?

Catalogue: Retail 2007
Date: February 19, 2007
Author: Stephen P. Needel

Research papers

When good researchers go bad

Catalogue: Consumer Insights 2005
Date: November 15, 2005
Author: Stephen P. Needel

Research papers

Can you reduce product assortment?

Catalogue: ESOMAR Retailing Industry Conference 2005
Date: April 19, 2005
Author: Stephen P. Needel

Research papers

Advances in category management research

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: PepsiCo
Date: September 22, 2002
Authors: Bill Bean, Stephen P. Needel

Research papers

New ways to explore consumer point-of-purchase dynamics

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Date: September 1, 2000
Authors: Bernhard Treiber, Stephen P. Needel

Research papers

Extending our knowledge of consumers through virtual reality

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Date: November 1, 1996
Authors: Clive Wright, Stephen P. Needel

Research papers

Marrying marketing research and virtual reality

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Date: January 1, 1995
Author: Stephen P. Needel