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Videos
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Citation

Raben, F. (2016a, June 15). ESOMAR Foundation. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/esomar-foundation


Videos

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
June 15, 2016
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Citation

Phan Quang, T. (2016a, June 15). One is greater than one million. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/one-is-greater-than-one-million


Videos

Predictive marketing

Digital advertising is one of the largest and open playgrounds for machine learning, data mining and related analytic approaches. This development is fueled by unparalleled access to consumer activity across all digital devices and the rise of...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Claudia Perlich
June 15, 2016
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Citation

Perlich, C. (2016a, June 15). Predictive marketing. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/predictive-marketing


Videos

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
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Citation

Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-big-data-lab


Videos

The ESOMAR representatives tour (Spanish)

ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.

Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). The ESOMAR representatives tour (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-esomar-representatives-tour-spanish-


Videos

Red alert

It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ram Prasad, Elca Grobler, Sharan Sharma
June 15, 2016
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Citation

Prasad, Grobler and Sharma (2016a, June 15). Red alert. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/red-alert


Videos

The flip side of strategy

For 30 years, commercial storyteller Kate Hammer has walked a tightrope between the worlds of make believe & making belief. She's learned to aim for the simplicity on the far side of complexity. Kate will share the system she created to achieve this,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Kate Hammer
June 15, 2016
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Citation

Hammer, K. (2016a, June 15). The flip side of strategy . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-flip-side-of-strategy-


Videos

Zalando: The journey from data to emotion

Zalando is a data-driven, successful online fashion platform. It traditionally relied on analytics and data-mining for market understanding; qualitative research was perceived as unreliable and expensive. While quantitative research was used to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sebastian Prassek, Anne Strauss
June 15, 2016
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Citation

Prassek and Strauss (2016a, June 15). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion


Videos

A quantum leap for the research industry

Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary mathematical and statistical algorithms, responses...

Catalogue: Congress 2016: #WOW
Authors: Martin Dimov, Steve Wigmore
June 15, 2016
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Citation

Dimov and Wigmore (2016a, June 15). A quantum leap for the research industry. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/a-quantum-leap-for-the-research-industry-8671