Back

The flip side of strategy

Date of publication: June 15, 2016

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Kate Hammer

Abstract:

For 30 years, commercial storyteller Kate Hammer has walked a tightrope between the worlds of make believe & making belief. She's learned to aim for the simplicity on the far side of complexity. Kate will share the system she created to achieve this, called storyFORMing. You can apply it to sketch, test & evaluate commercial & change propositions. Kate would like to send you out the door of our extensive conference ready to do something different the very next day.

Kate Hammer

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The other side of the coin

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Pablo Jose Rivera, Carmen Nora Olivencia

 

May 1, 1997

×

Citation

Rivera and Olivencia (1997a, May 01). The other side of the coin . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-other-side-of-the-coin-


Videos

The power of the dark side

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

June 15, 2013

×

Citation

Prasad, S. (2013a, June 15). The power of the dark side. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-power-of-the-dark-side


Research Papers

The power of the dark side

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

November 20, 2013

×

Citation

Prasad, S. (2013a, November 20). The power of the dark side. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-power-of-the-dark-side-8103


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hammer, K. (2016a, June 15). The flip side of strategy . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-power-of-the-dark-side-8103