Author: "Sue Stoessl

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Research papers

Techniques for targeting television advertising to product users

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Authors: Sue Stoessl, Suzanne Hatley

Research papers

High ratings can be wrong

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Date: March 1, 1979
Authors: Sue Stoessl, John Clemens

Research papers

Comparisons of readership data derived from aided recall data and diary records

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Authors: Sue Stoessl, J. Stocks

Case studies

Monitoring the effects of television advertising

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: Sue Stoessl, Anne Wicks