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Research papers

The concept of prescriber scaling of intrinsic drug factors

Intrinsic drug factors consist of all the properties of drugs that determine its clinical profile. There is usually a large amount of clinical data available at the moment of market introduction of a new drug. From these data a clinical profile can...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Erwin A. Douwes, Petra Draaijer
June 1, 1995
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Citation

Douwes and Draaijer (1995a, June 01). The concept of prescriber scaling of intrinsic drug factors. ANA - ESOMAR. Retrieved April 03, 2026, from


https://ana.esomar.org/documents/the-concept-of-prescriber-scaling-of-intrinsic-drug-factors


Research papers

Prevalence estimation of selected fungal infections for today and a forecast for the year 2000, covering key countries

Estimations of the potential market volume for new products should be developed from clinical and epidemiological data (number of patients) as a basis, rather applying straightforward estimations of sales volumes. The goals of the study presented...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Sebastian Weil, Arno Brandt
Company: Roche
June 1, 1995
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Citation

Weil and Brandt (1995a, June 01). Prevalence estimation of selected fungal infections for today and a forecast for the year 2000, covering key countries. ANA - ESOMAR. Retrieved April 03, 2026, from


https://ana.esomar.org/documents/prevalence-estimation-of-selected-fungal-infections-for-today-and-a-forecast-for-the-year-2000-covering-key-countries


Research papers

Transfer of business intelligence requires further specialisation

Agencies specialising in pharmaceutical market research are operating in an increasingly complex market, a trend which is expected to continue as the healthcare environment evolves. The purpose of this paper is to bring forward the hypothesis that to...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Christian Savelkouls, Craig Granowitz
June 1, 1995
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Citation

Savelkouls and Granowitz (1995a, June 01). Transfer of business intelligence requires further specialisation. ANA - ESOMAR. Retrieved April 03, 2026, from


https://ana.esomar.org/documents/transfer-of-business-intelligence-requires-further-specialisation


Research papers

The detailed evaluation and analysis of the cardiovascular market in Russia

The paper reports the results of a detailed study of the cardiovascular marketplace in Russia. This was a diary study executed among 97 generalists and 50 specialists working in polyclinics across Russia. The study covered all aspects of 2,367...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Marianne Fletcher, Natasha Retejum, Stephen Godwin
Company: KANTAR TNS Malaysia
June 1, 1995
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Citation

Fletcher, Retejum and Godwin (1995a, June 01). The detailed evaluation and analysis of the cardiovascular market in Russia. ANA - ESOMAR. Retrieved April 03, 2026, from


https://ana.esomar.org/documents/the-detailed-evaluation-and-analysis-of-the-cardiovascular-market-in-russia


Research papers

Competitive intelligence

This paper has indicated that Competitive Intelligence represents the flip-side of the strategy coin. Strategy without intelligence, we have suggested, is not strategy, it is guessing. Some pharmaceutical firms are making considerable progress toward...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: Douglas C. Bernhardt
June 1, 1995
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Citation

Bernhardt, D. C. (1995a, June 01). Competitive intelligence. ANA - ESOMAR. Retrieved April 03, 2026, from


https://ana.esomar.org/documents/competitive-intelligence


Research papers

Consumers’ attitude towards instructions

This paper will mainly show the actual interest patients feel towards the instructions but also the difficulties they face in trying to understand them accurately and will suggest ways to eliminate these problems. At the suggestion of the Austrian...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: Lisl Putschi
Company: GfK
June 1, 1995
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Citation

Putschi, L. (1995a, June 01). Consumers’ attitude towards instructions. ANA - ESOMAR. Retrieved April 03, 2026, from


https://ana.esomar.org/documents/consumers-attitude-towards-instructions


Research papers

Forecasting pharmaceutical brands

The aim of this paper is to examine how pharmaceutical forecasting is currently conducted, from different clients' perspectives, to stimulate discussion and to make recommendations about how the practice could be improved. Pharmaceutical forecasting,...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Oliver Mast, Sandra Buckeldee
June 1, 1995
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Citation

Mast and Buckeldee (1995a, June 01). Forecasting pharmaceutical brands. ANA - ESOMAR. Retrieved April 03, 2026, from


https://ana.esomar.org/documents/forecasting-pharmaceutical-brands


Research papers

Good quality for better quantity

Structured and systematic monitoring of the competition is increasingly becoming a key means of assuring a company's success. While the collection and processing of relevant data is still relatively easy, analysis and interpretation of relevant...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: Holger Paulsen
June 1, 1995
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Citation

Paulsen, H. (1995a, June 01). Good quality for better quantity. ANA - ESOMAR. Retrieved April 03, 2026, from


https://ana.esomar.org/documents/good-quality-for-better-quantity


Research papers

The 'heavyweights'

I plan to share with you some innovative market research completed to help us estimate the dollar potential for a prescription "weight loss" product in Europe using only medical promotional efforts. Our hypothesis was that even though we did not...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: William V. Lawson
June 1, 1995
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Citation

Lawson, W. V. (1995a, June 01). The 'heavyweights'. ANA - ESOMAR. Retrieved April 03, 2026, from


https://ana.esomar.org/documents/the-heavyweights-