Author: "Trevor Richards
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Research papers
The quest for the ultimate touchpoint
Catalogue: Automotive 2006
Company: Kantar
Date: February 27, 2006
Authors: Trevor Richards, Larry Friedman
Research papers
Transformation in research
Catalogue: ESOMAR Congress 2001: Marketing Transformation
Company: Kantar
Date: September 23, 2001
Authors: Bill Blyth, Trevor Richards
Research papers
Measuring the true value of brands
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Date: September 1, 1998
Authors: Julie Bevan, Trevor Richards
Research papers
Buying loyalty VS. building commitment developing
Catalogue: Seminar 1997: The Changing Retail Scene
Date: June 15, 1997
Author: Trevor Richards
Research papers
From customer satisfaction to customer segmentation
Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Company: Shell Global
Date: June 15, 1995
Authors: Stephen Bairfelt, Trevor Richards
Research papers
