Author: "Trevor Sharot

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Research papers

Reincarnating TAM panelists to understand channel surfing

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Companies: TAM Media Research, Nielsen
Date: June 23, 2005
Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma, Trevor Sharot

Research papers

Sampling in Asia

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Trevor Sharot

Research papers

Media measurement in a megacity

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Company: Nielsen
Date: November 1, 1996
Authors: Philip Rich, Trevor Sharot

Research papers

A bull in a China shop

Catalogue: ESOMAR Congress 1995: Making The Decision
Company: Nielsen
Date: September 1, 1995
Authors: Kate Shanahan, Trevor Sharot

Research papers

Rating the ratings

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Trevor Sharot