The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone presented. Rwanda still has huge and immediate needs - SURF works to enable survivors to finish interrupted education, to repair family homes which have deteriorated over time, to help widows who still carry the physical and psychological scars of the events of 1994. Yet the corollary of this was a great sense of responsibility on the shoulders of the charity's management. How to best communicate the scale and depth of the current need to the contemporary audience - despite the distance in a time of a quarter of a century?
The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.
Itâs claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these visionaries...
This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the role that research has played in monitoring and evaluation.
Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans, and lives sustained - maybe even saved - in the case of the widows. This uplifting presentation reveals what happens when market research really delivers - collaborating to unlock the full potential of insight, allying it to programmatic media buying and tailored creative advertising. We will also demonstrate the benefit leveraged by a client embracing insight to hone strategy, as well as fine-tuning execution. The aim is to cheer Congress with knowledge of the life-changing impacts research can deliver allied to today's digital capabilities.
Big data presents massive challenges but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how massive, messy and overwhelming the change has been throughout music's history. Examples such as the journey to the analogue synthesiser, and then to the advent of digital synthesisers show one vital element: the human one. 'First movers' steeped in music composition, like Jean Michel-Jarre, were able to seize moments such as the digital revolution. Was this a position much like market researchers are experiencing now? If we embrace a little mess and experiment a lot aren?t we the ones uniquely placed to seize the world of opportunities? If not,why not? And if so let's go do it.
Big data presents massive challengesâbut music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how massive, messy and overwhelming the change has been throughout music's history. Examples such as the journey to the analogue synthesiser, and then to the advent of digital synthesisers show one vital element: the human one. 'First movers' steeped in music composition, like Jean Michel-Jarre, were able to seize moments such as the digital revolution. Was this a position much like market researchers are experiencing now? If we embrace a little mess and experiment a lot arenât we the ones uniquely placed to seize the world of opportunities? If not,why not? And if soâlet's go do it.