Author: "William Gregory

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Research papers

Researching research the market for TV commercials pre-testing

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: William Gregory

Research papers

Aided recall

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Company: Gallup International Association
Date: June 15, 1961
Author: William Gregory

Research papers

Research into consumer behaviour and its motivation (English and French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz