The challenge of results presentation: achieve speed and clarity, without stripping out any important substance from the findings. The answer is conciseness, i.e. being short yet complete. Also important, is modesty, to present the results and the answers, rather than the research and the researcher. And honesty, to separate the reliable facts from their hypothetical interpretation. But, finally, every presentation involves an unofficial, hidden content: the presenter himself. Presenting is making oneself known, building ones own image, enhancing ones own career. All companies choose those who present to the outside world very carefully, because those speakers are going to connote the company image with their own. The rewards of presentation are proportional to the risks and challenges.