Author: "Yves Marbeau

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Research papers

Communication of research results

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Yves Marbeau

Research papers

Are you satisfied with your satisfaction questions?

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Christian Bernard, Yves Marbeau

Research papers

Identifying the difference in usage and buying behaviour of consumer durables in Europe

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Date: June 15, 1992
Authors: Roger Wyss, Yves Marbeau

Research papers

Getting around complex data? Get it in a round!

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Yves Marbeau

Research papers

You only present once: Kiss or be killed!

Catalogue: Seminar 1990: How To Cope With Data Overload
Date: June 15, 1990
Author: Yves Marbeau

Research papers

Pricing new products at better value for money

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Jean-Paul Frappa, Yves Marbeau