Opening speech at the ESOMAR Asia Pacific Conference 2018.
Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.
When conducting pen portrait studies, it is always a challenge to uncover the deep truth around our respondent's personality. In the spirit of getting rich and raw insights, we suggest to get to know the respondent through their peer group system - a group of people who are connected with a common human story.This projective technique will help open up to a totally new horizon of our respondent.
How to rebuilt a B2B business: the Standard Chartered Commercial Banking case study.
The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a data-led, richer knowledge of customers & consumption patterns across diverse categories will be able to drive insight-led cross-functional decision making in 'business critical' areas - decisions that will directly impact Revenue & Margin upsides. Having successfully celebrated India's artisanal & craft traditions for over 60 years, Fabindia knows what got it here may not take it much further. By investing in its institutional capacity on Customer Centricity, it is confident about growing 3x over 5 years in one of the world's most exciting & fastest growing economies.
Last update and news form the ESOMAR Council.
Augmented Reality (AR) alters a person's perception by overlaying virtual images over the real-time environment while virtual reality (VR) replaces the real-time environment with a simulated environment. Increasingly, retailers and marketers are making use of AR and VR to market and improve customer experience. However, AR and VR are not only ways to market products and advertise. Embracing the technology, researchers are able to radically transform how the industry conducts research today, through gamification via AR and remarkably realistic simulation through VR environments. This presentation aims to provide some thoughts on how researchers are able to use new technology for gathering data and better understanding of consumer behaviour.
In a world where there's increasing fragmentation and companies are drowning in data, having practical business solutions that connect and make sense of big data as well as humanise data, is essential. We believe collaboration is imperative and have developed a thriving partner ecosystem so that our data works harder for our clients, across more business applications. Through specialist algorithms that anonymise and aggregate data, we are able to connect our market insights and segments to large media owners and platforms such as Google, Facebook, Sensis (Digital/Yellow page business directory), Australia Post and Australia's market leading telco Telstra.
2017 has been a year of huge debate as to how AI will affect us all. 2018 will be a year when we see more practical applications. But what if we could use AI to assess what the world really thinks about MR in terms of its image, value and reputation? The problem with asking clients or colleagues is that we all live inside biased media bubbles where we read what we want to read, hear what we want to hear. What if AI can tell us the truth about our own industry in a bubble free assessment
We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with their audiences, and successfully doing this presupposes a good grasp of the values and motivators of their fan base. Running with this idea, we wanted to test if the inverse could also be true - could understanding the success of influencers clue us in on the way a sizeable segment of society thinks, what they value, what they are interested in, and what excites them enough to merit social media activity?