Catalogue: "Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges"

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Research papers

The Yin and Yang of branding

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Date: June 15, 1998
Authors: Roger Banks, Joseph Debacq, Rachael Tan

Research papers

The new generasians™

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Company: Nielsen
Date: June 15, 1998
Authors: Anthony Dobson, Duncan Morris

Research papers

The growth of market research in Asia and effects of globalization

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Company: Kantar
Date: June 15, 1998
Authors: John Smurthwaite, Henri Wallard

Research papers

Global guidelines for television audience measurement

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Date: June 15, 1998
Author: Peter Menneer

Research papers

From a thundering roar to a simpering meow

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Company: Nielsen
Date: June 15, 1998
Authors: Sylvia Habulan, Moira Manurung, Ng Lay Choon

Research papers

Consumer coping behavior during hard times

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Date: June 15, 1998
Author: Eduardo L. Roberto

Research papers

Can CATI break down the Asian front door?

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Company: The AMI Company
Date: June 15, 1998
Authors: Guy Potter, Kurt Thompson

Research papers

Asian youth and implications for marketing strategies

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Company: Dentsu Macromill Insight
Date: June 15, 1998
Authors: Mariko Yasue, Gu Xiang Wen

Research papers

Asian values

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Date: June 15, 1998
Author: John Gabriel

Research papers

Another street car named desire

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Date: June 15, 1998
Authors: Nikhil Rawal, Aparajita Basu

Research papers

Advertising effectiveness, so now we know

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Date: June 15, 1998
Author: Tim Foley

Research papers

Advertising creative strategies in Asia

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Company: Dentsu Macromill Insight
Date: June 15, 1998
Authors: Fumie Tanaka, Mariko Yasue