Catalogue: "Automotive 2006"

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Research papers

Understanding the path to purchase

Catalogue: Automotive 2006
Company: Nielsen
Date: February 27, 2006
Authors: Andrew Dye, Michael Mills, Tina Katsinikas, Nicole Tarkar

Research papers

The quest for the ultimate touchpoint

Catalogue: Automotive 2006
Company: Kantar
Date: February 27, 2006
Authors: Trevor Richards, Larry Friedman

Research papers

Optimising advertising expenditures

Catalogue: Automotive 2006
Company: Kantar
Date: February 27, 2006
Authors: Edgard Tagnon, Guillaume Saint, Thomas Merchant

Research papers

Mind the gap

Catalogue: Automotive 2006
Company: GfK
Date: February 27, 2006
Authors: Bettina Staudenmaier, Ulrich van Hormann

Research papers

Maintaining the brand DNA

Catalogue: Automotive 2006
Company: Kantar
Date: February 27, 2006
Author: Mingzhu Qi

Research papers

Hybrid market research

Catalogue: Automotive 2006
Company: PSYMA
Date: February 27, 2006
Authors: Heinrich Rademacher, Peter Böhm, Sebastian Knauer, Christina Eisenschmid

Research papers

Customers and brands

Catalogue: Automotive 2006
Date: February 27, 2006
Authors: Kirsti Lindberg-Repo, Richard Brookes

Research papers

Customer for life

Catalogue: Automotive 2006
Company: GfK
Date: February 27, 2006
Authors: Adrian D. Wimbush, Johannes Fleck, Anarkali Check

Research papers

Business opportunity number 1

Catalogue: Automotive 2006
Company: Maritz Research
Date: February 27, 2006
Authors: Charles Kirk, Mogens Laursen, Joerg Sgries

Research papers

Brand knowledge

Catalogue: Automotive 2006
Company: GfK
Date: February 27, 2006
Authors: Melanie Brenninkmeyer, Chris Davis

Research papers

Brand intelligence

Catalogue: Automotive 2006
Companies: GfK, BMW Group
Date: February 27, 2006
Authors: Alexandra Stein, Wolfgang Breyer

Research papers

A viable new segment?

Catalogue: Automotive 2006
Date: February 27, 2006
Authors: Tom Anderson, Frank Leinweber