Catalogue: "Automotive 2008"

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Research papers

Turning point of sale into an image and sales accelerator

Catalogue: Automotive 2008
Date: March 3, 2008
Authors: Hubert Boulos, Renaud Degon, Eric Lemerle

Research papers

Sustaining personal mobility in the evolving urban living context

Catalogue: Automotive 2008
Company: GfK
Date: March 3, 2008
Author: Kevin M. Joostema

Research papers

Russia's new lifestyle elites

Catalogue: Automotive 2008
Company: SIGMA GmbH
Date: March 3, 2008
Author: Carsten Ascheberg

Research papers

Retaining after sales business at the branded automotive dealership

Catalogue: Automotive 2008
Date: March 3, 2008
Authors: Dick Hage, Jurgen Verlee

Research papers

Marketing sustainable cars

Catalogue: Automotive 2008
Date: March 3, 2008
Authors: Richard Starr, Richard Brookes

Research papers

Grasping the moment of truth

Catalogue: Automotive 2008
Date: March 3, 2008
Authors: Sigrid Schmid, Christoph Palmer

Research papers

Effectively managing the brand experience

Catalogue: Automotive 2008
Company: Kantar
Date: March 3, 2008
Authors: Frederic Casellas, Pierre Gomy

Research papers

Delight or defection

Catalogue: Automotive 2008
Company: Maritz Research
Date: March 3, 2008
Authors: Charles Kirk, Jorg Hohnery

Research papers

Closing the offline/online gap

Catalogue: Automotive 2008
Date: March 3, 2008
Authors: Marc Drüner, Hendric Halley

Research papers

Car talk

Catalogue: Automotive 2008
Company: Harris Interactive (Europe)
Date: March 3, 2008
Author: David G. Bakken

Research papers

Automotive dealerships in China

Catalogue: Automotive 2008
Companies: Kantar, KPMG
Date: March 3, 2008
Authors: Thorsten Amann, Klaus Paur