Catalogue: "Automotive Research Forum 2013: Driving Change, Driving Business"

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Research papers

Understanding the customer with analytical CRM

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Date: May 24, 2013
Author: Tiger Lee Weihan

Research papers

The road to riches fuelled by brand power

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Company: Kantar
Date: May 24, 2013
Authors: Nick Bull, Peter Walshe

Research papers

Psychological automotive lifestyles

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Company: concept m research + consulting GmbH
Date: May 24, 2013
Authors: Gabriele Lehmann, Thomas Ebenfeld, Dirk Ziems

Research papers

Grand prix research

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Company: Infotools
Date: May 24, 2013
Authors: Richard Brookes, Patricio Pagani

Research papers

Beyond the silo

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Company: GfK
Date: May 24, 2013
Authors: Harald Schuster, Sabine Hatz

Research papers

AUTO BILD market barometer connectivity

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Company: Happy Thinking People
Date: May 24, 2013
Authors: Clarissa Moughrabi, Nicolas Loose, Thomas Schindlbeck