Catalogue: "Conference 1991: International Marketing Research"

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Research papers

Understanding culture in international marketing

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Mary Goodyear

Research papers

Tracking your competition on a global basis

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Ruth Stanat

Research papers

The value of country of origin for consumer durables

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Authors: Franz Böcker, Gerhard Hausruckinger

Research papers

The use of research to develop a new concept in international management development services

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Carol Coutts

Research papers

The importance of Pan-European marketing information for international marketing strategy

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Authors: Robbert Betman, Dominique Leuba

Research papers

Successes of Western products in the Japanese market

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Susan P. Douglas

Research papers

Psychological VS geographical space in multi-country marketing strategies

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Jacques E. Andriessens

Research papers

Organising information for effective international industrial marketing management

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Milan Jurse

Research papers

Modes of entry, business practices and marketing to East European countries

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Gabriele Morello

Research papers

Marketing in East Germany

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Christine Woesler de Panafieu

Research papers

Getting around complex data? Get it in a round!

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Yves Marbeau

Research papers

Developing brand strategies across borders

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Judie Lannon