Catalogue: "Consumer Insights 2009: The Pragmatic Approach"

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Research papers

The insightful museum

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Date: February 11, 2009
Authors: Channe Järn, Sanna-Mari Jäntti

Research papers

The 'insight' story

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: Nielsen
Date: February 11, 2009
Authors: Suresh Ramalingam, Aruni Ghosh

Research papers

Reality YOUTH research

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: Kantar
Date: February 11, 2009
Authors: Tammy Jalboukh, Ambrish Chaudhry

Research papers

Netnography research

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: HYVE
Date: February 11, 2009
Authors: Michael Bartl, Steffen Hück, Stephan Ruppert

Research papers

Musical insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Date: February 11, 2009
Authors: Uttam Sarkar, Sanjay Datta

Research papers

Mastering insights that pay

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Companies: MasterCard, Kantar
Date: February 11, 2009
Authors: Sonali Desai, Julian R. Bond, Sam Davis, Tim O’Brien, Koen De Vos, Tony Costella

Research papers

Making a difference with consumer insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: McKinsey & Company
Date: February 11, 2009
Authors: Takashi Takenoshita, Angela Spatharou, Vivek Banerji

Research papers

I sleep with my mobile

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: IBOPE Inteligencia
Date: February 11, 2009
Authors: Alexandre Crivellaro, Celina Maki Takemura

Research papers

F1 racing for insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Date: February 11, 2009
Author: Mitra Powell

Research papers

Co-creating insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: Face
Date: February 11, 2009
Authors: Andrew Needham, Philip McNaughton

Research papers

Circling the square

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: Nielsen
Date: February 11, 2009
Authors: Crystal Nathan, Johanna Campbell

Research papers

Boy culture

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Date: February 11, 2009
Author: Marsha E. Williams