Catalogue: "Consumer Market Research Handbook"

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Research papers

Multivariate analysis of survey data

Catalogue: Consumer Market Research Handbook
Date: September 1, 1998
Author: Ken Baker

Research papers

Trade research

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Authors: Gill Welch, Brian C. Pymont

Research papers

Television media research

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: Tony Twyman

Research papers

Telephone, mail and other techniques

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Authors: Leonard R. England, Peter Arnold

Research papers

Statistics and significance testing

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: Paul Harris

Research papers

Segmenting and constructing markets

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: Tony Lunn

Research papers

Sampling

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: Martin Alan Collins

Research papers

Research on ‘below the line’ expenditure

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: Martin Simmons

Research papers

Research for new product development

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: Colin Greenhalgh

Research papers

Radio, outdoor and cinema research

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: Frank Teer

Research papers

Questionnaire design

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: J. Marton-Williams

Research papers

Qualitative research and motivation research

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: Peter Sampson