A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all around the world. These people have complaints and desires and dreams and disappointments all of which beg for solutions and new developments. Join this presentation for a case study describing how to discover unmet needs via social media. Youll even come away with a few ideas with which to tease your clients.
Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired more by users, who rate them more highly than other systems. The evaluation of human-machine Interaction (HMI) is also influenced by components of experience and affects. This has coined the term "User Experience" (UX) as an overall concept for new means of researching and quantifying human-machine interaction. For this reason GfK SirValUse, together with the GfK Verein, conducted a series of fundamental studies in 2011 and 2013 to develop an easily applicable model of User Experience.
MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do so and for what is a bigger challenge. This presentation will outline how weve evolved in this space to respond to an ever-increasing appetite from clients for using mobile for the bigger questions they have. We will also go through real-life case studies of how even simple integration, when smart, creates a resource more powerful than the sum of its parts. In doing so we hope to not only inspire but give practical guidance on best practice application of mobile data.
Today, in our world of constant connectivity consumers use their mobile and social media to share, tweet, pin, and like their favorite brands, deals, opinions, and perhaps most importantly to consult on key purchase decisions. Social media platforms play an integral role in the path to purchase often in a highly mobile way - with some 46% of people report checking Facebook when shopping or running errands. As Facebook seeks to define the unique commercial value it brings to the shopping experience through the mobile device and relative to the ecosystem of social networks; this real-time, in-the-moment study provides insight to the moments that matter most.
We can learn from people's search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or brands. By manipulating very large databases of search queries, it is possible to discover major trends but also weak signals (projective aspect). This approach can be conducted internationally in a very short timeframe and with few material constraints. One key advantage to this methodology is that it brings objective, scientific, data-based answers to a very large spectrum of market research questions that classical methodologies fail to cover. It will make it possible to identify and predict consumer trends.
Global update speech regarding new technology, new data source and new privacy risk.
Let's face it, in many ways, new technologies are fantastic. But every hour, technologies and the Internet applications, social networking, news are stealing our attention. Something is always up online and we switch easily. We replace a chance of taking a break by online fuss, a chance of thinking by others ideas. We hop from one tab to another, knowing no peace. We are going to ask ourselves why are we constantly pulled to the network, the algorithms are changing society and the person, how to explain the new feelings that we experience, what new processes are happening in the human mind in this fully digitalised world. Digital Detox is a period of time during which a person refrains from using electronic devices such as smart phones or computers, regarded as an opportunity to reduce stress or focus on social interaction in the physical world.
2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human behaviors on networks like Facebook and Twitter are becoming increasingly illuminated, we sought to do the same for Pinterest by decomposing the underlying drivers of pin virality, paying special attention to the role of user networks, source domain traffic and social popularity, and the pinned contents success on other social networks. Combining custom ethnographies with social analytics, we were able to gather a robust sample of inputs to develop a quantitative model of the factors that lead to maximum impressions of pinned content.
Now we know people make decisions using fast, intuitive System 1 thinking, how can we change research to reflect these decisions? Technology permits us to observe behaviour more easily but how does research test new-to-market products while staying true to System 1? BrainJuicer, serial innovators in this area, explore how to use System 1 to predict and not simply observe behaviour using pack testing as an example.
Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and results from a 10-country project conducted for Kimberly Clark Professional to highlight what we, as suppliers and clients, learned about conducting multi-country online qualitative studies, and what innovations are occurring in the practice of online qualitative research today.
Combining both Big Data from the terabytes of browsing logs and mobile market research via mobile feature phones, Nokia's consumer analytics has assembled an unprecedented view of browsing behaviors in emerging markets. This market research provides both global brands and local brands the insights needed to best position with emerging market consumers. Because of the rapid proliferation of mobile across the globe and the need to optimize surveys for all devices including less expensive feature phones, CatalystMR will present best practice insights and tips for effective mobile survey research.