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Synthetic Data in LATAM - Does it Deliver New Solutions?

Date of publication: April 1, 2025

Catalogue: LATAM 2025

Companies: Quest Mindshare, LivePanel

Author: Scott Worthge

Abstract:

The use of synthetic data in the market research industry encompasses many different technologies, applications and use cases. One of the more promising areas of development is synthetic data modelling, applying AI-driven, mathematically-based analytical tools to enhance or amplify survey datasets, delivering information in ways not possible even as little as two years ago.  

Scott Worthge

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Synthetic Data in LATAM - Does it Deliver New Solutions?

Catalogue: LATAM 2025

Author: Scott Worthge

 

April 1, 2025

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Citation

Worthge, S. (2025a, April 01). Synthetic Data in LATAM - Does it Deliver New Solutions?. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-latam---does-it-deliver-new-solutions--12781


Research Papers

Recalibrate Synthetic Data in Market Research

Catalogue: Congress 2026

Authors: Minh Nguyen, Jimmy Szewczyk, Maxwell Minckler Minckler, Kazutaka Ikeda, Nara Narasimhan Narasimhan

Companies: Google, Macromill

January 1, 1970

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Citation

Nguyen, Szewczyk, Minckler, Ikeda and Narasimhan (1970a, January 01). Recalibrate Synthetic Data in Market Research. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/recalibrate-synthetic-data-in-market-research


Research Papers

Synthetic Data in Marketing Studies

Catalogue: Congress 2024

Authors: Samuel Cohen, Thomas Duhard

Companies: IFOP, Fairgen

January 1, 1970

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Cohen and Duhard (1970a, January 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved October 25, 2025, from


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Citation

Worthge, S. (2025a, April 01). Synthetic Data in LATAM - Does it Deliver New Solutions?. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-