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Synthetic Data in LATAM - Does it Deliver New Solutions?

Date of publication: April 1, 2025

Catalogue: LATAM 2025

Companies: Quest Mindshare, LivePanel

Author: Scott Worthge

Abstract:

The use of synthetic data in the market research industry encompasses many different technologies, applications and use cases. One of the more promising areas of development is synthetic data modelling, applying AI-driven, mathematically-based analytical tools to enhance or amplify survey datasets, delivering information in ways not possible even as little as two years ago.  

Scott Worthge

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Synthetic Data in LATAM - Does it Deliver New Solutions?

Catalogue: LATAM 2025

Author: Scott Worthge

 

April 1, 2025

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Citation

Worthge, S. (2025a, April 01). Synthetic Data in LATAM - Does it Deliver New Solutions?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-latam---does-it-deliver-new-solutions--12781


Research Papers

Synthetic Data in Marketing Studies

Catalogue: Congress 2024

Authors: Samuel Cohen, Thomas Duhard

Companies: IFOP, Fairgen

January 1, 1970

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Citation

Cohen and Duhard (1970a, January 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-

Transforming Innovation in LATAM

Catalogue: LATAM 2025

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April 1, 2025

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Citation

(2025a, April 01). Transforming Innovation in LATAM. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/transforming-innovation-in-latam


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Some comments on the use of 3D and strip film Authors: Henry Charles Briant
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Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Worthge, S. (2025a, April 01). Synthetic Data in LATAM - Does it Deliver New Solutions?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/transforming-innovation-in-latam