Catalogue: "EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally"

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Research papers

Why computerised financial reporting and consolidation systems?

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Authors: K. S. Radhakrishnan, L. A. Soenen

Research papers

The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Company: American Express Company
Date: June 15, 1982
Author: Paul Szwarc

Research papers

The personalisation of the institution in order to establish the images of the major British banks

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Author: John F. Swift

Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions (French)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Author: Jacques Paitra

Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Author: Jacques Paitra

Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Author: Bernard Sue

Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Author: Bernard Sue

Research papers

Summary of the closing remarks at the seminar (French)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Author: Freddy Kelders

Research papers

Summary of the closing remarks at the seminar

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Author: Freddy Kelders

Research papers

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Author: Geneviève van Kesteren

Research papers

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Author: Geneviève van Kesteren

Research papers

Perception and positioning of private and public financial institutions (French)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Date: June 15, 1982
Author: Jean Quatresooz