Catalogue: "EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth"

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Research papers

Transfer of business intelligence requires further specialisation

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Authors: Christian Savelkouls, Craig Granowitz

Research papers

Through the looking glass

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Authors: Raf De Wilde, Alan J. Bowditch, Simon Fitall

Research papers

The detailed evaluation and analysis of the cardiovascular market in Russia

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Company: Kantar
Date: June 1, 1995
Authors: Marianne Fletcher, Natasha Retejum, Stephen Godwin

Research papers

The concept of prescriber scaling of intrinsic drug factors

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Authors: Erwin A. Douwes, Petra Draaijer

Research papers

The 'heavyweights'

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Author: William V. Lawson

Research papers

Sharpening the act

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Author: John S. Burton

Research papers

Prevalence estimation of selected fungal infections for today and a forecast for the year 2000, covering key countries

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Company: Roche
Date: June 1, 1995
Authors: Sebastian Weil, Arno Brandt

Research papers

Good quality for better quantity

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Author: Holger Paulsen

Research papers

Forecasting pharmaceutical brands

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Authors: Oliver Mast, Sandra Buckeldee

Research papers

Evaluating and forecasting prescribing

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Authors: Andrew S. C. Ehrenberg, Philip Stern

Research papers

Developing integrated forecasts in an increasingly complex, global pharmaceutical market

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Authors: William F. Mckenna, Girish Patwardhan, Juliet J. Goodfriend

Research papers

Consumers’ attitude towards instructions

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Company: GfK
Date: June 1, 1995
Author: Lisl Putschi