Catalogue: "ESOMAR/ARF WAM Conference 2002: Television"

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Research papers

Who's watching my ADS?

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Date: June 9, 2002
Authors: Brian Rock, Robert Chard

Research papers

Who will write the book?

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Company: Nielsen
Date: June 9, 2002
Author: Ian Garland

Research papers

Utilizing segmentation throughout the research program as another means of audience measurement

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Date: June 9, 2002
Authors: Colleen Fahey Rush, Danielle N. O'Reilly

Research papers

TV viewing patterns in Internet access homes

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Date: June 9, 2002
Author: Heikki J. Kasari

Research papers

Trash and treasures of duplication

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Companies: Nielsen, OMD Group
Date: June 9, 2002
Authors: Roberta M. McConochie, Beth Uyenco

Research papers

The role of niches and elites in TV audience fragmentation

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Date: June 9, 2002
Authors: Stacey Lynn Koerner, David J. Leroy

Research papers

The ROI ratio

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Date: June 9, 2002
Authors: Craig T. Gugel, Cheryl Idell

Research papers

The Mediacabsat over-sample

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Company: Mediametrie
Date: June 9, 2002
Author: Gildas Roy

Research papers

The future is now

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Company: Nielsen
Date: June 9, 2002
Authors: Robert H. Patchen, Beth Webb

Research papers

The end of measurement as we know it?

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Company: OMD Group
Date: June 9, 2002
Author: Andrew Green

Research papers

Quality control of TV peoplemeter panels

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Date: June 9, 2002
Authors: Joseph Khoury, Hugues Chavenon

Research papers

Pushing picture matching to the limit

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Date: June 9, 2002
Authors: Ken Purdye, Pasquale A. Pellegrini