Catalogue: "ESOMAR/ARF WAM Conference 2003: Media Mix"

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Research papers

The curse of the Leverhulmes

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Date: June 18, 2003
Authors: Erwin Ephron, Gerry Pollak

Research papers

Real cross media intelligence for real cross media planning

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Companies: Nielsen, OMD Group
Date: June 18, 2003
Authors: Roberta M. McConochie, Beth Uyenco

Research papers

Multi-media

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Company: Bucknull & Masson
Date: June 18, 2003
Authors: Peter Callius, Peter Masson

Research papers

Media insights

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Company: Dentsu Macromill Insight
Date: June 18, 2003
Authors: Hiroki Noda, Naoko Katayama, Shu Akahane

Research papers

Learning more about planning for marketing efficiency

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Date: June 18, 2003
Author: Alan Smith

Research papers

How different media channels change their positioning in a context of crisis

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Date: June 18, 2003
Authors: Nora D'Alessio, Carola Pradás, Constanza Flores, Esteban Coll

Research papers

Evaluating the ROI of radio and billboards

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Companies: Nielsen, Kraft Heinz Company
Date: June 18, 2003
Authors: Brian Cusick, Rick Abens

Research papers

Does fusion-on-the-fly really fly?

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Company: Kantar
Date: June 18, 2003
Authors: Michelle de Montigny, Roland Soong

Research papers

Do you know what's driving your brand?

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Company: Microsoft
Date: June 18, 2003
Authors: Joseph Plummer, J. David Phillips

Research papers

Data to decision

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Date: June 18, 2003
Authors: Peter Kloprogge, Tim Foley

Research papers

Data integration or fusion

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Date: June 18, 2003
Author: Paul Baynton