Catalogue: "ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media"

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Research papers

The quest for an Internet currency

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Date: June 20, 2003
Authors: Hélène Haering, Luc-André Cormier

Research papers

The pros and cons of using GPS in outdoor research

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Company: GfK
Date: June 20, 2003
Author: Andrea Mezzasalma

Research papers

The Dutch outdoor study

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Company: GfK
Date: June 20, 2003
Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi

Research papers

The Canadian experience in developing an outdoor reach & frequency model

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Date: June 20, 2003
Authors: Joanne van der Burgt, Mary E. Falbo

Research papers

Technological innovations in outdoor media research

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Date: June 20, 2003
Author: Paula Fernandez

Research papers

Real profile

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Date: June 20, 2003
Authors: Christopher Modzelewski, Tomasz Cisek, Piotr Ejdys

Research papers

OOH VS. other media

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Company: Starbucks Corporation
Date: June 20, 2003
Authors: Ann L. Breese, Donald E. Bruzzone

Research papers

Measuring consumers' Internet behavior

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Company: comScore ARS
Date: June 20, 2003
Author: Gian M. Fulgoni

Research papers

Making the right choices in the online media planning tool shed

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Date: June 20, 2003
Authors: Gerard Broussard, Jim Dravillas

Research papers

Keeping visitors and communication effects in site

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Date: June 20, 2003
Authors: Nikita Shulakov, Sara Rosengren, Micael Dahlén

Research papers

In-store advertising audience measurement principles

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Date: June 20, 2003
Authors: Doug Adams, Jim Spaeth

Research papers

Drinking under the influence

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Company: IPSOS
Date: June 20, 2003
Authors: Liz Landy, Sarah Gale