Catalogue: "ESOMAR/ARF WAM Conference 2003: Print"

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Research papers

Unveiling the true value of ads

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Authors: Erik Wilberg, Staffan Hultén

Research papers

Specific issue reach and specific issue effects

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Authors: Arie K. den Boon, John H. Faasse

Research papers

Revisiting print measures in a channel planning world

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Authors: Peter Kloprogge, Tim Foley

Research papers

Online VS. offline administration of print audience measurement studies

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Company: Kantar
Date: June 19, 2003
Authors: Eric Melton, Marco Vriens

Research papers

Magazine reader involvement improves ROI

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Author: Britta C. Ware

Research papers

Horse and carriage, moonlight and roses, sun and surf?

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Company: QRi Consulting Ltd.
Date: June 19, 2003
Authors: Peter Cooper, Neil Sharman, John S. Pawle

Research papers

Audience accumulation and advertising exposure in magazines

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Author: Lawrence J.K. Goldstein

Research papers

Ad page exposure velocity

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Author: Craig T. Gugel