Catalogue: "ESOMAR/ARF WAM Conference 2003: Radio"

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Research papers

Will the public ever accept a truly portable passive meter?

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Date: June 16, 2003
Authors: Lee Weinblatt, Avery Gibson

Research papers

The Canadian RTS study

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Date: June 16, 2003
Authors: Craig Dorning, Pasquale A. Pellegrini

Research papers

RAEL

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Date: June 16, 2003
Authors: Branch Watkins, James D. Peacock, Kaki Hinton

Research papers

Radio: Ready to rumble

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Date: June 16, 2003
Authors: Howard Parry-Husbands, Alan Bowman

Research papers

Programming and marketing in a PPM world

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Date: June 16, 2003
Author: David Rogerson

Research papers

Measuring formats

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Date: June 16, 2003
Authors: Manuel Daehler, Rolf Müller

Research papers

Measuring brand equity of radio stations in order to predict future listening behaviour

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Company: Kantar
Date: June 16, 2003
Authors: Daniël Poesmans, Dominique Vancraeynest

Research papers

Finding the "hidden" value of radio as part of a cross-media advertising campaign

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Date: June 16, 2003
Author: Maura Clancey

Research papers

Does recall-based audience measurement truly represent the audiences of speech stations?

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Date: June 16, 2003
Authors: Bill Ridley, Kelvin MacKenzie

Research papers

Diary and telephone-based measurement of the network radio audience in the United States

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Company: Nielsen
Date: June 16, 2003
Authors: Thomas C.N. Evans, David Lapovsky

Research papers

A full year of audience research with PPM

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Company: Nielsen
Date: June 16, 2003
Authors: Robert H. Patchen, Beth Webb

Research papers

21st century measurement of 21st century media

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Company: Nielsen
Date: June 16, 2003
Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett