Catalogue: "ESOMAR/ARF WAM Conference 2004: Television"

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Research papers

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Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Authors: Bas de Vos, Marije Andela

Research papers

The beauty of enhanced TV

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Authors: David Ernst, Rachel Mueller-Lust

Research papers

Pre-testing technological developments and their market introduction

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Author: Bernhard Engel

Research papers

Passive VS. button pushing

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Authors: Ken Purdye, Pasquale A. Pellegrini

Research papers

Media multiplexing in the United States

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Author: Max Kilger

Research papers

Measuring television viewership through a multi-method approach

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Authors: George Terhanian, John Bremer, Randall K. Thomas, Thomas F. Delaney

Research papers

Idolised advertising

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Authors: Jim Alexander, Doug Peiffer

Research papers

Getting an IPG

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Authors: Fontana Fitzwilson, Stan Seagren

Research papers

Gargling with Pepsi

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Authors: Atul Phadnis, Julie Petersen

Research papers

Can audiences of new or existing programmes be predicted reliably?

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Authors: Andrea Armellini, Cesare Malara, Sacha Monotti

Research papers

Better television audience measurement through the research integration of set-top box data

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Date: June 18, 2004
Author: Bill Harvey