The authors report findings from an extensive analysis comparing two TV meter panels in Quebec and Canada; the TNS Picture Matching technology (PMT) and Arbitron's Portable People meter (PPM). Paramount in this comparison is the passive nature of reported viewing in the PPM panel versus the button-pushing task required of the PMT panel. Running in parallel for almost one year, the panels reveal important information on compliance in both the 'carrying' task and the button pushing task, individual viewing behaviour, the efficacy of the PPM technology in a complex TV measurement environment, and the reasons for differences in the audience measurements. The authors provide an assessment of degree to which various factors impact the ratings differences between button pushing and passive meter systems, and argue that button-pushing non-compliance accounts for most of the difference.
This paper describes a multi-method approach for measuring total television viewing of the 2000 NCAA men's basketball tournament by 18-24 year olds. The approach exploits three information sources - the Nielsen Media Research (NMR) national people meter (NPM), Harris Poll telephone research, and panel-based online research - to estimate out-of-home viewership of those included within the NPM sampling frame, and total viewership of those excluded from the frame. In short, information derived from the NPM is fused with individual-level survey data to generate estimates of total viewership for the entire population of 18-24 year olds. The evidence generated through this approach suggests that the NPM seriously under-estimated total viewership of the major games of the event by 18-24 year olds.
The purpose of this paper is twofold: explore the impact of an Interactive Program Guide (IPG) on TV tuning once an IPG is deployed in a home; and explore the use of IPGs, user feedback, advertising exposure, and click through rates, with user profiles.