Catalogue: "ESOMAR/ARF WAM Conference 2005: Cross Media"

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Research papers

Time to change time

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Date: June 23, 2005
Authors: Ken Holden, Gilles Santini

Research papers

The missing link

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Company: GfK
Date: June 23, 2005
Authors: John H. Faasse, Nicole Engels, Marjolein Moorman, Lex van Meurs

Research papers

Reincarnating TAM panelists to understand channel surfing

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Companies: TAM Media Research, Nielsen
Date: June 23, 2005
Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma, Trevor Sharot

Research papers

Progress towards media mix accountability

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Companies: Nielsen, OMD Group
Date: June 23, 2005
Authors: Roberta M. McConochie, Leslie Wood, Beth Uyenco, Chris Heider

Research papers

New insights on first-time electronic data on out-of-home and time-shifted television viewing

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Company: Nielsen
Date: June 23, 2005
Authors: Robert H. Patchen, Beth Webb

Research papers

Increasing viewer control

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Date: June 23, 2005
Authors: Tony Jarvis, Bjarne Thelin, Tony Wearn

Research papers

From set top meters to set top boxes

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Company: Kantar
Date: June 23, 2005
Authors: George Shababb, Anthony Taylor

Research papers

DVR impact is not 30-second shattering

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Date: June 23, 2005
Authors: Rachel Mueller-Lust, Artie Bulgrin

Research papers

A cost effective approach for measuring out-of-home viewing

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Date: June 23, 2005
Author: Fernando Falcon

Research papers

Time as the unifying metric

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Company: Kantar
Date: June 22, 2005
Author: Richard Marks

Research papers

The creation of a single source cross media Internet panel

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Date: June 22, 2005
Authors: Anders Lithner, Stefan Svanfeldt, Peter Callius

Research papers

Single source multimedia measurement

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Date: June 22, 2005
Author: Manuel Daehler