Catalogue: "ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East"

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Research papers

What advertisers expect from TV audience research and what they actually get

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Company: Procter & Gamble
Date: June 15, 1992
Author: Mahmoud Aboul-Fath

Research papers

Understanding the new generation

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: Anne Sayers

Research papers

Towards a new market era

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: Martinus van Herk

Research papers

The use of retail audit research in developing and maintaining effective retail distribution

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: Tony Antoniou

Research papers

The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Company: Procter & Gamble
Date: June 15, 1992
Author: John F. Cook

Research papers

The pharmaceutical business in the Middle East

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: Hocine Sidi Said

Research papers

The Middle East today and tomorrow

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: George Joffé

Research papers

The Gulf markets

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: Hussain M. Sultan

Research papers

The challenges of the Gulf consumer markets in the 1990s

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: M. Shah Alam

Research papers

Responding to market change by new brand development

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: David M. Craton

Research papers

Localization versus standardization of global advertising

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Authors: Jehan El-Tigi, Mohamed Wafai

Research papers

In search of mnemonics for the Middle East

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Author: Mark Carassi