Catalogue: "ESOMAR Congress 1970: The Practical Application of Market Research"

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Research papers

What is the short-term effect of advertising?

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Colin McDonald

Research papers

Using research in organising a conference programme

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Company: Kantar
Date: September 1, 1970
Authors: Lorne James Rothman, Peter B. Mooney, Elizabeth Fallaw

Research papers

Theoretical notes on an experiment

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Company: Nestlé
Date: September 1, 1970
Authors: Francisco Castaher, Jesus Ibanez

Research papers

The use of attitude data in the short-term forecasting of durable expenditure

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Gordon Heald

Research papers

The role of beliefs and values in prediction of consumer choices

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Flemming Hansen

Research papers

The practical application of package-goods marketing to international travel

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Company: Ogilvy
Date: September 1, 1970
Authors: John R. Williams, Alan Wolfe

Research papers

The development and application of a new micro market testing technique

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Brian C. Pymont

Research papers

The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Maarten Van Mesdag

Research papers

The application of consumer research to marketing synthetic fibres

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Authors: S. J. Dobbie, J. l. Harrison

Research papers

Measurement of the competitive pressure of advertising campaigns(German)

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Dieter Müller-Veeh

Research papers

Measurement of the competitive pressure of advertising campaigns

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Dieter Müller-Veeh

Research papers

Marketing models for consumer durable products

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Company: Philips International
Date: September 1, 1970
Author: G.J. Aeyelts Averink