Catalogue: "ESOMAR Congress 1974: The Challenges Facing Marketing Research"

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Research papers

Traffic re-routing

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Bob Lane, Leonard R. England

Research papers

The use of marketing research in large French companies (French)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Patrick Le Maire, Yves Evrard

Research papers

The use of marketing research in large French companies

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Patrick Le Maire, Yves Evrard

Research papers

The use of a panel by a large distribution company (French)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: Marc Galliot

Research papers

The use of a panel by a large distribution company

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: Marc Galliot

Research papers

The telephone in consumer research

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: David Miln, David Stewart-Hunter, Len J. Marchant

Research papers

The role of market research in the Esso-Cleveland integration

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Company: ESSO
Date: September 1, 1974
Author: David Lowe-Watson

Research papers

The package is the last message

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: Daniel W. Drummond

Research papers

The Lintas-"Pam" (German)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Peter Kreye, Olaf Jansen

Research papers

The Lintas-"Pam"

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Olaf Jansen, Peter Kreye

Research papers

The function of media

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: Benno Stoppelman

Research papers

The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: Peter M. Kraushar