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Data-driven Telenovelas

Date of publication: April 24, 2024

Catalogue: Latin America 2024

Companies: El Instituto Inteligencia de Mercados, Televisa Univision

Authors: Heriberto Lopez Romo, Heriberto Lopez Romo, Rosy Ocampo

Abstract:

Heriberto Lopez Romo

Author

This is a long description of some author details.

Heriberto Lopez Romo

Author

This is a long description of some author details.

Rosy Ocampo

Author

This is a long description of some author details.

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Research Papers

Data-driven Telenovelas

Catalogue: Latin America 2024

Authors: Heriberto Lopez Romo, Heriberto Lopez Romo, Rosy Ocampo

Companies: Televisa Univision, El Instituto Inteligencia de Mercados

April 24, 2024

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Citation

Romo, Lopez Romo and Ocampo (2024a, April 24). Data-driven Telenovelas. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/data-driven-telenovelas


Videos

Become data-driven superheroes!

Catalogue: Fusion 2019

Author: Katya Vladislavleva

Company: DataStories

November 10, 2019

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Citation

Vladislavleva, K. (2019a, November 10). Become data-driven superheroes!. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/become-data-driven-superheroes-


Research Papers

Programmatic TV meets new technology-driven TV behaviour data

Catalogue: Big Data World 2017: Smart Data Integration

Author: Daniel Tjondronegoro

 

November 10, 2017

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Citation

Tjondronegoro, D. (2017a, November 10). Programmatic TV meets new technology-driven TV behaviour data. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/programmatic-tv-meets-new-technology-driven-tv-behaviour-data-9160


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Romo, Lopez Romo and Ocampo (2024a, April 24). Data-driven Telenovelas. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/programmatic-tv-meets-new-technology-driven-tv-behaviour-data-9160