Catalogue: "ESOMAR Congress 1977: Research For Decision Making"

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Research papers

Measurement of subjective well-being and its implications on socio-political decisions (French)

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Authors: Yves Evrard, Denis Lindon

Research papers

Measurement of subjective well-being and its implications on socio-political decisions

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Authors: Yves Evrard, Denis Lindon

Research papers

Marketing research as a basis for the structuring of a sales and service organisation

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Authors: Ragnar Carelius, Bjørnulv Mortensen

Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German)

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: ESSO
Date: June 15, 1977
Author: Karl-Friedrich Holm

Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: ESSO
Date: June 15, 1977
Author: Karl-Friedrich Holm

Research papers

Market mechanics 2 (German)

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Authors: Wilfried Wenzel, Heino Stöwsand

Research papers

Market mechanics 2

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Authors: Wilfried Wenzel, Heino Stöwsand

Research papers

Launching new financial services to consumers

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: Kantar
Date: June 15, 1977
Authors: David Winton, Elizabeth H. Nelson

Case studies

Improving the efficiency of research methods used in advertising tracking studies

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: Burke, Inc.
Date: June 15, 1977
Authors: Peter Sampson, Keith Marshall

Research papers

Generalizations from accumulating copy test results

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Author: Eugene C. Pomerance

Research papers

Dynamic research for a dynamic market

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: Nielsen
Date: June 15, 1977
Authors: Joe Seydel, G. S. Jacobs

Research papers

Control of image and of results of advertising in the insurance market (German)

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Author: Heinz J. Zeilhofer