Catalogue: "ESOMAR Congress 1978: Value For Money In Market And Social Research"

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Research papers

Values for money

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Company: Gallup International Association
Date: September 1, 1978
Author: Norman L. Webb

Research papers

Value for money of qualitative research

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Company: QRi Consulting Ltd.
Date: September 1, 1978
Authors: Alan Branthwaite, Peter Cooper

Research papers

Transforming poster sites into a measurable advertising medium

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Author: David T. Bottomley

Research papers

The industrialization of market research

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Author: Arie van der Zwan

Research papers

The evaluation of the drink and drive advertising campaign 1976/1977

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: Barry Lee, John A. Samuels

Research papers

Research to aid the design of cost-effective holiday brochures

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Company: Harris Interactive (Europe)
Date: September 1, 1978
Authors: Cathy Riley, Nigel Spackman

Research papers

Quality versus quantity (German)

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: Johanna Von Rónai-Horváth, Hans-Joachim Büttner

Research papers

Quality versus quantity

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: Hans-Joachim Büttner, Johanna Von Rónai-Horváth

Research papers

Psychographics and retail banking

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Author: Philip P. Todd

Research papers

Practical experience with central telephone interviewing

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Company: Burke, Inc.
Date: September 1, 1978
Author: Ian Jarvis

Case studies

Parallel views regarding the case of an East-West industrial cooperation

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: P. S. Ellis, Gábor Hoványi

Research papers

Monitoring advertising cost effectively

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Author: Peter A. Hoyes