Catalogue: "ESOMAR Congress 1984: What We Have Learned From The Recession"

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Research papers

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector? (German)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Author: Dieter Schmid

Research papers

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector?

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Author: Dieter Schmid

Research papers

Video-questionnaire© (French)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Authors: Pierre Korber, Elf France, Michel Franzkowiak

Research papers

Video-questionnaire©

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Authors: Michel Franzkowiak, Elf France, Pierre Korber

Case studies

The use of criteria rating and customer role play as an aid to problem definition

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: Shell Global
Date: June 15, 1984
Author: Ian Donald Farquharson

Research papers

The impact of the recession on professionalism in market research in the U.K. 1978-1983

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Author: John A. Samuels

Research papers

The financial market data service for establishments (German)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
Date: June 15, 1984
Author: Rolf Pfleiderer

Research papers

The financial market data service for establishments

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
Date: June 15, 1984
Author: Rolf Pfleiderer

Research papers

Television audience research in Europe

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Author: Charles C. Dawson

Research papers

Strategies for utilizing single source consumer panel records (product bar codes) to determine effective media frequency

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: Burke, Inc.
Date: June 15, 1984
Authors: Jan Willem Bol, Lynn Y.S. Lin

Research papers

Research for more effective product assortment decisions

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: Philips International
Date: June 15, 1984
Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel

Research papers

Recent developments in computer applications for market research

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Authors: Matthew Holder, Douglas J. Johnson